// Social Media Lead | McCann Canada

Agency: McCann / Commonwealth / FleishmanHillard / Omnicom Brand: Chevrolet Category: Automotive Campaign: What Do You #PlayFor? Role: Manage resources to open a new social division @ McCann while leading the Chevrolet Canada social business with SVP leads in Toronto / Detroit. Campaign: Celebrated play and inspired the worldwide football community in conjunction with Manchester United. The brand rebuilt pitches in developing regions around the world and provided nearly indestructible footballs from One World Futbol Project Manchester United legends to work with coaches and children in places where play is needed most. As part of the brand’s biggest year as a Manchester United partner, Chevrolet gave fans the opportunity to be part of the jersey reveal.