// Shoppers Drug Mart | Beauty
Client: Shoppers Drug Mart (Loblaw) Category: Beauty Department: Creative Role: Social Consultant | National program PROGRAM: National roll-out of a social media based beauty ambassador program to all stores, coast-to-coast. The goal was to increase customer loyalty, retention and local awareness of beauty products at a community level. Results: Gained Q2 - Q4 market share in the beauty category amidst rising competition from new US entrants such as Ulta Beauty.
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