Client: Shoppers Drug Mart (Loblaw Companies Limited)
Category: Beauty
Program: Shoppers Drug Mart Beauty Ambassadors (supporting all retail level stores, coast-to-coast.)
Department: Creative
Role: Social Consultant | Creative, Content & Social
Category: Beauty
Program: Shoppers Drug Mart Beauty Ambassadors (supporting all retail level stores, coast-to-coast.)
Department: Creative
Role: Social Consultant | Creative, Content & Social
brief:
Development and roll-out of Shoppers Drug Mart's National corporate Instagram playbook and subsequent guides for all Canadian retail locations.
Equipped national stores with 3 guides to help foster the program:
1. Account Setup
2. Content & Best Practices
3. Channel Management
Results:
1. increased Q2 - Q4 market share in the beauty category amidst rising competition from new U.S. entrants such as Ulta Beauty
2. Increased awareness for branded beauty content pillars by 20%
3. Increased social engagement boosting the halo brand
4. Drove in-store Beauty Events
5. Increased Beauty Expertise awareness
6. Increased the promotion of Seasonal Products
7. Increased Promotional Beauty Offers (PCO)
8. increased customer loyalty, retention and local awareness of products at a community level
Development and roll-out of Shoppers Drug Mart's National corporate Instagram playbook and subsequent guides for all Canadian retail locations.
Equipped national stores with 3 guides to help foster the program:
1. Account Setup
2. Content & Best Practices
3. Channel Management
Results:
1. increased Q2 - Q4 market share in the beauty category amidst rising competition from new U.S. entrants such as Ulta Beauty
2. Increased awareness for branded beauty content pillars by 20%
3. Increased social engagement boosting the halo brand
4. Drove in-store Beauty Events
5. Increased Beauty Expertise awareness
6. Increased the promotion of Seasonal Products
7. Increased Promotional Beauty Offers (PCO)
8. increased customer loyalty, retention and local awareness of products at a community level
